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| >> Programs | >> Strategies and Tools |
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| Strategies and Tools |
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Benefit Concerts
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ActiveMusic staff and Board have over 25 years experience producing benefit concerts
featuring live performances by top artists.
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Documentary and Archival Assets
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ActiveMusic, with an Artists' permission, can professionally record and document
concerts on film and audiotape. In so doing, ActiveMusic creates exclusive media
assets that can be turned into programming for non-profit media networks as well as
benefit CD's and DVD's.
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Artist Receptions
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ActiveMusic organizes private fundraising receptions with artists as individual
events or as a series of events in conjunction with their music tours. ActiveMusic
negotiates the purchase of premium seats at each performance and packages them with
access to a private reception attended by the artist.
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Media Campaigns
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ActiveMusic designs and implements media campaigns to amplify public awareness for
each issue we support. Whenever possible, these campaigns involve artists. All
campaigns benefit from association with our unique ActiveMusic brand as well as
coordinated messaging communicated through print advertising, public service
announcements, event marketing, and special programming on TV and radio.
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Web Site
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ActiveMusic operates a Web site that recruits, manages, and mobilizes the community.
The Web site supports media campaigns and events, and provides the materials,
information, educational resources and tools necessary to affect real, measurable
change. The Web site provides immediate access to our beneficiaries and issue
campaign information.
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Merchandise
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ActiveMusic designs and sells collectible merchandise. This merchandise will be sold
both on the Web and at each event. This generates additional revenue while
simultaneously promoting the issues and the ActiveMusic brand.
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Sustainability
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With every event we produce, we practice what we preach by: reducing our waste stream;
using solar generators, washable china and linens, and reusing and recycling materials; and,
whenever possible, involving vendors committed to sustainable practices; and
encouraging car pooling and public transit for all events.
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